tag:blogger.com,1999:blog-34316869343494635442024-02-19T07:41:18.190-08:00Pete Peters AustinAnonymoushttp://www.blogger.com/profile/10713298950232682195noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-3431686934349463544.post-50635282238694647052014-09-04T06:38:00.001-07:002014-09-04T06:38:16.426-07:00Mobile Advertising
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: black;">Anyone
who's read an industry trade in the last few years knows that mobile
advertising is exploding. But actual insight around mobile, especially when it
comes to how to incorporate it into a brand strategy, is surprisingly hard to
come by. We've been fortunate to have clients forward-thinking enough to want
to be in front of this growing trend for the last few years.<o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: black;">
</span><span style="color: black;">Here's
what's beem learned:<o:p></o:p></span></div>
<br />
<ol start="1" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">There
are demographic groups that have completely skipped over desktops and
laptops. For them, Mobile isn't "a" way to the Internet. It's
"the" way.<o:p></o:p></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">That
means for some clients, Mobile advertising works much better than display
ads delivered via Laptop or Desktop. For many clients, reducing
standard display ads or reallocating digital funds to focus on the right
combination of tools can make a big difference in everything from CTR's to
depth and duration of engagements.<o:p></o:p></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">One
big difference between Mobile and Desktop is that consumers use Mobile to
get information, but aren't inclined to fill out forms. They'll fill out
forms on their desktop or laptop-so make sure your call to action aligns
to the right device. <o:p></o:p></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Don't
assume that consumers will only spend a very short amount of time on your
website if they have been pushed there by Mobile advertising. A recent Mobile
campaign we did pushed 20,000 people to our client's website and the
average time spent on the Landing Page (on their smart phone) was almost 7
minutes. People will spend time on their smart phone getting information;
they just won't fill out forms on the smart phone.<o:p></o:p></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">It's
more than banner ads. Mobile accesses a wide range of touch points that
include Apps, Youtube, Pandora, Vine and all Social Media platforms.<o:p></o:p></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Thinking
"mobile is only for the young" is a trap that you don't want to
fall into. Some products and services actually convert more consumers 35+
on Mobile than any other demographic. For example, we've had excellent ROI
for our clients in the financial category. <o:p></o:p></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Getting
your Mobile targeting and messaging right is only the first step. Next is
getting the Mobile media mix right, and then integrating it with the rest
of your digital arsenal, as well as some traditional media. That mix
will determine whether or not you make your goals.<o:p></o:p></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Tracking
mobile accurately is difficult, but not impossible. We've developed some
unique ways to combine different metrics to make sure our clients can see
how and when Mobile is working.<o:p></o:p></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Finally,
if you have a Reward or Loyalty program, then integrating that program so
your customers can participate on their Mobile device can dramatically
boost the program's results. We've seen growth in membership, and more
importantly, participation in our client's loyalty programs.<o:p></o:p></li>
</ol>
<span style="color: black;">These are
just a few of the insights we've come to understand around mobile. We'd love to
talk with you about how we can make it a critical part of your efforts. Don't
hesitate to reach out get the conversation started.
I look forward to talking with you soon.<o:p></o:p></span><br />
Anonymoushttp://www.blogger.com/profile/10713298950232682195noreply@blogger.com0tag:blogger.com,1999:blog-3431686934349463544.post-72394126345004861652013-03-26T09:55:00.002-07:002013-03-26T09:55:26.679-07:00
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";">From Harris County District Judge Elizabeth Ray</span></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";">March 22, 2013</span></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";">Pete,<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><o:p> </o:p></span><span style="mso-fareast-font-family: "Times New Roman";">You
are a combination of many things-facilitator, lobbyist, advisor, master chess
player. In the 20+ years I have known you, I have watched you quietly and
quickly work through difficult corporate solutions an work around obstreperous
people with kindness and skill. You can lobby when you need to, promote others
to get the job done when you need to, analyze problems internal to an
organization and propose real solutions. You are the ultimate "can
do" guy. Obviously I would hire you to manage anything important to me as
is evidenced by the fact that I have hired you 6 or 7 times to run my
campaigns. I could go on but you get the drift. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><o:p> </o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";">Thanks,
Peach<o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/10713298950232682195noreply@blogger.com0tag:blogger.com,1999:blog-3431686934349463544.post-9427514237177960062013-03-17T03:29:00.002-07:002013-03-26T10:01:00.516-07:00Crisis management<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-O3aF8xKs18uZSH2Q99kZcaKq8tveJc6a4G7BrQqxUkPL2h3BIeaA5UdtM1-x5G8pflY4IMwojGC7Y2ptVADXOjvPcf1qGfPgLVW1OJI9C9Xo_OvHwfE1DBVl2-DBIsQPKtbZvkzBDmkW/s1600/DSC_0895.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-O3aF8xKs18uZSH2Q99kZcaKq8tveJc6a4G7BrQqxUkPL2h3BIeaA5UdtM1-x5G8pflY4IMwojGC7Y2ptVADXOjvPcf1qGfPgLVW1OJI9C9Xo_OvHwfE1DBVl2-DBIsQPKtbZvkzBDmkW/s320/DSC_0895.JPG" width="320" /></a></div>
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Pete Peters is honored in the 2012/13 season by the University of Texas Baseball program as Fan-of-the-game for 20 plus years of attendance and a short career as a baseball player for UT <br />
<br />
Pete Peters presents: Back on the Public Relations Front <br />
<br />
These words and information from Don Martin of Austin who is a real expert in these things<br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 4.5pt;">
<em><b><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 11pt;">In most corporate
situtations or crisis the inevitable question arises
about which role is paramount -- the legal team, the PR/Crisis
Manager, or a combination of the two -- and who trumps who, when and
why.</span></b></em><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 11pt;"><o:p></o:p></span></div>
<span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 10pt;"> </span><br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;">In a corporate crisis, there
is often a battle between attorneys and the PR/Crisis Manager but
a decision about which path to follow must be made by corporate
leadership. Usually the attorney's job is to point out every
conceivable reason NOT to do something. And occasionally legal wins.
After all, their role is to protect the corporation. But often that strategy
wins the battle but loses the war.</span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 10pt;"><o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;">Many times there is a
pressing need for the corporate President to step up to the microphone, admit
mistakes, apologize, and to say that every effort will be made
to correct the situation. </span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 10pt;"><o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
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</v:shapetype><v:shape id="_x0000_s1026" type="#_x0000_t75" alt="Crisis Management chain"
style='position:absolute;margin-left:0;margin-top:0;width:90.6pt;height:89.4pt;
z-index:251658240;mso-wrap-distance-left:3pt;mso-wrap-distance-top:3pt;
mso-wrap-distance-right:3pt;mso-wrap-distance-bottom:3pt;
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<v:imagedata src="http://ih.constantcontact.com/fs128/1102316589221/img/86.jpg"/>
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</v:shape><![endif]--><!--[if !vml]--><img align="left" alt="Crisis Management chain" border="0" height="149" hspace="4" name="ACCOUNT.IMAGE.86" src="http://ih.constantcontact.com/fs128/1102316589221/img/86.jpg" v:shapes="_x0000_s1026" vspace="4" width="151" /><!--[endif]--><span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;">Over the years I've found many attorneys
who are willing and able to work hand in hand with PR with the common goal of
what's best for the organization. My best clients recognize and
practice this. We have generic statesments ready to go in advance.
Sometimes PR wins, sometimes the attorney wins, but 90% of the time it is
a joint win/win. A lot depends on attitude and direction from the
top boss. </span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;"> </span><span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;">The right course of action
is most often a balancing act with what is the best action relating
to public perception being the number one goal.</span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;"> </span><u><span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;">Example:</span></u><span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;">
When the glass started falling out of balconies at a new Class
A hotel in Austin that had just opened, the President and CEO of
the hotel owner immediately held a news conference in front of the
hotel, stating that the reason regarding the falling glass was as yet
unknown, but that he was taking responsibility and their number one goal
was safety and they would do whatever was necessary to protect the public. You
can bet that some of his lawyers advised against taking responsibility when
contractors, subcontractors or suppliers were ultimately at fault. But it
was the right thing to do, calmed fears, created empathy for the company, and
won his company praise and public support.</span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span></div>
<br />
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;">While it is easy to develop
all the reasons NOT to do something, it is the PR/Crisis Manager's
role to point out the dangers of inaction. Doing nothing is often
the worst thing to do. Avoiding the press and a "no comment"
about a breaking crisis might win a momentary reprieve for a few
hours, but could end up damaging the company's reputation for months
if not years to come. Calm, confident action eases public concerns,
employee concerns and often protects stock values </span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span><br />
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;"> </span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"> </span><span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;">(PS "no comment"
almost always connotes "I'm guilty" in the minds both reporters
and the public. There are a hundred better phrases if needed. "No
comment" should <em><span style="font-family: "Calibri","sans-serif";">never</span></em>
be used.)</span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span><br />
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;"> </span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;"> </span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;">----------------------------------------------------------------------------</span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;">The attorney says: I've
been in crisis situations when the attorney's advice is that we shouldn't do
anything publicly. We shouldn't issue any statements. We'll probably be
hit with hundreds of lawsuits. Don't say anything. Whatever we say will
come back to haunt us.... </span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;"> </span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;">The crisis manager
says: That's certainly possible, but if we don't say anything we
look and act guilty. We have to speak to our employees, shareholders, and the
public for the good of the company. We'll use tactics that will show
compassion and action while protecting the corporation. And the sooner we do it
the better chance we have of limiting damage and shortening the life of the
story.</span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;"> </span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;">It's a tough call.
But more often that not being open and transparent is usually the right
course of action. Attorneys can and should help craft the message,
but not to the point of burdening the message with legalese, caveats or
eqivocations.</span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;"> </span><span style="color: #4f604f; font-family: "Verdana","sans-serif"; font-size: 14pt;"><o:p></o:p></span></div>
<br />
<br />Anonymoushttp://www.blogger.com/profile/10713298950232682195noreply@blogger.com0